STARTED WITH A BOXER
We make extraordinary underwear in every way possible.
In the way they’re hand made.
With great attention to detail and by using top of the line fabrics and responsible production methods, such as GOTS Organic Cotton and Recycled Polyamide.
In the way they look.
By using a bold yet sophisticated colour palette and creating original artworks, often built on 80s and 90s nostalgia.
In the way they feel.
Soft for the body and your conscience.
Our mission is to make the world extraordinary in every way, starting with the first thing you put on every day.
We’re A-dam, an overachieving underwear brand from Amsterdam.
Since day one we investigate, we create, we iterate, we cultivate, we upgrade, we put a whole lot of thought into a whole lot of things. We go the extra mile, with every step we take and we always put in extra effort, even when little effort is required.
If it's not responsible, courageous and quirky it's not A-dam.
Planet Earth is our Paradise
So let's (do everything we can to) keep it that way.
Be Extraordinary
